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Work : Mobile City Map & Guides
Mobile marketing campaign in London subway stations during April 2006. Commuters were invited to download maps into their phones via posters equipped with bluetooth technology. These mini-maps covered a 1x1 km surface with curated reccomendations of restaurants, boutiques and stores in the vicinity of each station. Client: Nokia Nseries Role: Concept, creative direction, interaction design - for R/GA Awards: MMA Awards 2006 - Best Use of Mobile Marketing, Product/Services Launch Links: Nseries Mobile Maps Superfuture | ||
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