Mobile marketing campaign in London subway stations during April 2006. Commuters were invited to download maps into their phones via posters equipped with bluetooth technology. These mini-maps covered a 1x1 km surface with curated reccomendations of restaurants, boutiques and stores in the vicinity of each station.
Client: Nokia Nseries
Role: Concept, creative direction, interaction design - for R/GA
Awards: MMA Awards 2006 - Best Use of Mobile Marketing, Product/Services Launch
Links: Nseries Mobile Maps Superfuture
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