This urban game using outdoor posters, mobile devices and a website was developed to promote the launch of a limited edition shoe model in New York city. Participants were asked to scout a seriers of locations during a four day event to find out the game posters and submit their codes via SMS to score points. Players could check the socreboard online and register to receive mobile alerts for the game.
Client: Nike
Role: Concept, interaction & game design - for R/GA
Website: www.operation6453.com
Press : Cool Hunting | Ad Week | Trend Central
17 w 54 st apt 8-d
new york, ny 10019
tel/fax: +1.212.765.4364
email: carlos @ med44.com