Nikelab was a showcase of online experiments in storytelling and experiences.

Nikelab 2002-05


A website featuring creative works from artists interpreting Nike products as a source for storytelling or interactive experiences.

This grounbreaking project at the time won a Gold Cyber Lion at Cannes and had a strong influence on digital storytelling for brands.

Using Nike products and innovations as a starting point, artists were commisioned digital experiences to be shown on the site, like a 8-bit robotic football game by Eboy.
A comic book by Kozyndan came to life with animation and sound.
The slot car racing game was developed by the R/GA team.
Products were explored and explained using 3D models by Tronic.